Lookbooks are our love letter to the vibrant thrift community in Austin. We partner with influencers, artists, stylists, and sustainability advocates who thrift outfits from our stores and share their best tips in an effort to inspire shoppers to see secondhand as their first choice. Then my job begins. Scouting shooting locations, directing photography, editing photos, writing snappy copy, arranging it all into a neat layout, and delivering the final Lookbook to be distributed at sustainable pop-ups and fashion show events. They are a labor of love, but they are so worth it.

About

Summer

This collaboration started when we reached out to Delaney Gibson Moon, an avid Goodwill shopper who frequently shares her thrifted finds on Instagram. She agreed to source 8 looks entirely from our stores, then allow us to photograph her modeling them in a guerrilla photoshoot on Austin’s iconic South Congress Avenue.

Autumn

Loriza Ibarra and Jillian Carey Colin were a perfect matchup for a sustainable closet overhaul. Loriza is a sustainability advocate and the founder of reFIND, a fashion platform that believes in a future where fashion thrives without compromising our planet, and Jillian is a sustainable fashion expert, stylist, and vintage curator who believes that the only way forward for fashion is by regenerating and re-contextualizing what we already have- and looking iconic while we do it. Not only was each look sourced from Goodwill, they were all photographed at Goodwill, too!

Winter

Cool weather requires cool clothes, and stylist Jillian Carey Colin always delivers. She was able to thrift each of these looks at the Lake Austin Goodwill, then we took them for a walk to photograph them in the surrounding neighborhood with model Reza Cristian. She even had enough time to send us off with some menswear finds, which we convinced our coworker Donte Fears to model for us at the office. I am proud of the cohesion in the final Lookbook, despite the many days and locations we photographed.

Spring

The trouble with doing a spring-themed photoshoot in Austin is that sometimes Texas weather doesn’t get the memo! Such was the case when we collaborated with model and lifestyle blogger Kristian Padilla and stylist and consultant Haley Costanza on a dreary March day. Our solution to showcase these lively thrift finds without featuring the gloomy cold weather was collage! By overlapping photos of Kristian, textured paper, flat lay clothing shots, and vibrant florals, we were able to evoke the wildflowers of a central Texas spring.