About
April Lookbook
This collaboration started when we reached out to Delaney Gibson Moon, an avid Goodwill shopper who frequently shares her thrifted finds on Instagram. She agreed to source 8 looks entirely from our stores, then allow us to photograph her modeling them in a guerrilla photoshoot on Austins iconic South Congress Avenue. It was a fun challenge to scout locations, direct the photography, edit the photos, write snappy copy, and deliver the final Lookbook to be distributed at sustainable pop-ups and fashion show events.
